The Soul of Indian Cuisine
September 14, 2022
How to Season Chips: A Simple Guide Everyone Can Understand
Chips are loved by almost everyone—but what really makes chips irresistible is their seasoning. Without the right seasoning, chips taste plain and boring. With the right one, they become crunchy, tasty, and addictive.
Let’s understand how chips are seasoned, in a simple and easy way—no technical jargon.
Why Seasoning Matters
Seasoning is what gives chips their flavor—whether it’s salty, spicy, tangy, cheesy, or masala. Good seasoning:
Makes chips tasty and enjoyable
Ensures every bite tastes the same
Keeps the flavor fresh until the packet is opened
This is why chip makers focus so much on getting seasoning right.
When Are Chips Seasoned?
Chips are seasoned right after frying or baking, while they are still warm.
Why?
Because warm chips have a light layer of oil, and that oil helps the seasoning stick properly. If chips cool down too much, the seasoning won’t stay on them evenly.
How Is Seasoning Applied?
In factories, chips are gently rotated in large drums while seasoning is sprinkled over them. This helps:
Spread the flavor evenly
Avoid too much seasoning in one place
Reduce wastage
This process ensures that every chip in the packet tastes similar.
What Is Seasoning Made Of?
Seasoning is not just salt and chili powder. It’s a carefully mixed blend of:
Salt
Spices and herbs
Natural flavors
Sometimes a little sugar or tangy ingredients
The balance is important—too much spice can overpower the taste, and too little makes chips bland.
Why Quality Ingredients Matter
Good seasoning starts with good-quality raw materials. Poor-quality spices or peanuts can affect taste, safety, and shelf life. That’s why companies like Ashwmegh focus heavily on quality. Founded in 1999, Ashwmegh supplies premium peanuts, spices, pulses, flours, grits, and seasonings to the Namkeen and snack food industry across the world.
Their large, modern manufacturing facility uses advanced machines and strict testing to make sure ingredients are:
Clean
Safe
Consistent in taste
Why Do Some Chips Taste Better Than Others?
The difference usually comes down to:
Quality of seasoning
Even coating on chips
Consistency from batch to batch
Brands that use reliable ingredients and proper processes deliver better-tasting chips every time.
Final Thoughts
Seasoning chips may look simple, but doing it right takes experience, good ingredients, and attention to detail. When all these come together, the result is a packet of chips that people love and trust.
Behind many great-tasting snacks are ingredient partners like Ashwmegh, working quietly to ensure quality, safety, and flavor—so consumers can just enjoy every crunchy bite.
